Agency profitability software built around margin, not hours

Agency profitability is usually reported at the company level, months after the work is done. That number is useful for a P&L, but it does not help anyone make a better decision on a Tuesday afternoon when a client asks for one more thing. MarginFence works at the level where the decisions actually happen: the individual project, and the individual request within it.

You set a baseline for each project (contract amount, estimated hours, internal cost rate, billable rate and target margin), and that baseline stays fixed as the record of what you planned. Every logged request and every decision you make is layered on top of it, so you can always see both what you expected and what actually happened.

MarginFence shows two numbers side by side: baseline gross margin, calculated from your original contract amount and estimated cost, and revised gross margin, which factors in every comped, traded or charged request since. If a $12,000 project was planned at a 50% margin and you comp $1,800 of extra revisions, your revised margin drops accordingly and MarginFence shows exactly how much and why.

This means a slipping margin is visible while the project is still open, not three months later when you are reviewing last quarter's numbers. You can decide to charge for the next request, decline it, or accept the margin hit deliberately, but it is a decision rather than a surprise.

Protected Revenue is the total value of approved, charged change proposals, the money you would otherwise have given away for free. It only counts proposals the client has actually approved, never drafts, pending proposals, declines, comps or trades. It is a simple, honest way to see how much of your margin the team is actively defending.