Guided tour — every client, project and figure below is fictional

See exactly what happens when a client asks for one more thing

Follow one invented project from its signed baseline to a priced change, a client approval and a Protected Revenue report. Nothing here is a real customer, and no numbers are averages or promises.

No payment details needed to look around.

Step 1

Start from the baseline you actually signed

A project begins with the contract amount, the hours you planned and your two rates. That is the margin you are protecting.

Northwind Bakery — website build

Fixed fee · 8-week delivery · fictional client

Contract amount

$12,000.00

Planned hours

96

Internal cost rate

$80.00

Billable rate

$150.00

Planned cost

$7,680.00

Baseline margin

36.00%

Target margin

40%

What the contract includes

  • Five-page responsive website — two revision rounds
  • Two homepage concepts
  • Product photo editing — up to 20 images
  • One training session at handover

Step 2

Unpriced extras eat the margin quietly

The same project, twice: on the left the team absorbs three out-of-scope requests. On the right each one was priced and decided before the work started.

Without MarginFence

Extra work absorbed silently. Revenue unchanged, cost up.

27.00%

Gross margin

Revenue
$12,000.00
Cost
$8,760.00

With MarginFence

Same extra work, decided and priced first.

36.17%

Gross margin

Revenue
$13,725.00
Cost
$8,760.00

Margin difference in this example: +9.2% · Fictional example. Your own numbers will differ.

Step 3

One extra request, worked all the way through

The client asks for a third homepage concept. MarginFence turns that sentence into numbers before anyone opens a design file.

“Could we see one more homepage direction before we choose? Something bolder.”
Fictional client email, Tuesday morning

What you enter

Extra hours
7.5
Extra direct costs
$0.00
Delivery impact
+3 days

What MarginFence works out

Incremental cost
$600.00
Retail value
$1,125.00
Recommended charge
$1,125.00
Margin if you absorb it
31.00%
Margin if you charge it
36.91%

How the recommendation is reached

Recommended charge is the higher of the retail value and the amount that keeps the extra work at your target margin.

Step 4

Five ways to answer — each one recorded

MarginFence does not force you to charge. It makes the choice deliberate, and it remembers what you decided and why.

Comp

Effect on this project

No charge. Retail value recorded as goodwill; cost is absorbed.

When to use it

A small gesture you want the client to see the value of.

Decline

Effect on this project

No work, no cost, no charge. The reason is logged.

When to use it

The request would break the timeline or the budget.

Trade

Effect on this project

Swapped for scope of similar size. Hours and cost stay flat.

When to use it

The client wants the new thing more than something already agreed.

Charge — recommended

Effect on this project

Charges the amount that holds your target margin.

When to use it

Straightforward extra work with a clear scope.

Charge — custom

Effect on this project

Your own figure, with the margin impact shown as you type.

When to use it

Relationship, volume or timing justifies a different number.

Step 5

What your client receives

A single secure link. It shows the decision they need to make and nothing about how you run your business.

Change proposal from Meridian Studio

For Northwind Bakery · Website build

Third homepage concept

An additional homepage direction, presented alongside the two concepts already agreed.

Additional fee

$1,125.00

Timeline adjustment

+3 days

Preview only — the buttons above are not active on this page.

What the client sees

  • The request, in plain language
  • The fee and any timeline change
  • A name and email box, so the approval is attributable
  • A printable copy of what they agreed to

What the client never sees

  • Your internal cost rate or staff costs
  • Your margin, target margin or Protected Revenue
  • Any other client, project or change
  • Your team's names, notes or internal reasons

Links carry a long random token, expire on a date you set, and are replaced if you send a revised proposal.

Step 6

From request to report

The whole loop, usually inside a few minutes of the request landing.

  1. 1

    Request arrives

    An email, a call, a message in a shared channel.

  2. 2

    Log it against the scope

    Hours, costs and delivery impact, linked to the scope item it exceeds.

  3. 3

    Decide commercially

    Comp, decline, trade or charge, with the margin effect in front of you.

  4. 4

    Send for approval

    A secure client link, valid until the date you choose.

  5. 5

    Client responds

    Approved or declined, with their name, email and a timestamp.

  6. 6

    Record the payment

    Mark it collected when the money lands, in full or in part.

  7. 7

    Report the month

    Protected Revenue, goodwill given and margin held, per client.

Step 7

The same pattern, other kinds of work

Four more invented scenarios, showing how a request becomes a decision in different disciplines.

Brand design
Calder & Frost

A fourth logo route after the shortlist was signed off

Decision

Charged at the recommended amount

Web build
Harbour Legal

A booking integration that was never in the brief

Decision

Charged at a custom amount, timeline +1 week

Video production
Two Rivers Coffee

A re-shoot after a product recipe changed

Decision

Traded against the unused behind-the-scenes edit

Social content
Alder Fitness

Six extra reels in a month of twenty

Decision

Two comped as goodwill, four charged

Fictional example. Your own numbers will differ.

Step 8

What the month looks like afterwards

An invented quarter across four fictional clients. Every figure comes from decisions that were recorded at the time.

Protected Revenue

$18,450.00

Approved extra work, in money.

Collected

$14,200.00

Payments you have marked as received.

Outstanding

$4,250.00

Approved but not yet paid.

Pending approval

$2,400.00

Sent to clients, not answered yet.

Complimentary retail value

$3,150.00

Goodwill you chose to give, at your rates.

Absorbed cost

$1,680.00

Cost of comped and unbilled work.

Revised margin

38.96%

Margin after every recorded decision.

By client
ClientChangesProtected RevenueComplimentary retail value
Northwind Bakery4$5,325.00$300.00
Harbour Legal6$7,800.00
Two Rivers Coffee3$2,925.00$1,350.00
Alder Fitness5$2,400.00$1,500.00

Honest limits

What MarginFence tracks, and what it does not claim to do

What it tracks

  • Scope baselines, and the requests that exceed them
  • Cost, retail value and margin impact of each request
  • The commercial decision, the reason and who made it
  • Client approvals, with name, email and timestamp
  • Payments you record against approved changes
  • Protected Revenue, goodwill and revised margin per client

What it does not do

  • It is not accounting software and does not file anything
  • It does not track time or watch your team
  • It does not take payments itself; you record what you collect
  • It does not send contracts or give legal advice
  • It does not promise a margin figure — that depends on your rates
  • It does not import from your accounting or project tools yet

Who uses it

Different jobs, the same record

Founder or owner

Sees which clients erode margin and how much goodwill was given, before the quarter closes.

Producer or project lead

Answers “can we just add this?” in a minute, with a number instead of a maybe.

Designer or maker

Starts extra work only once it has been decided, so nothing is redone for free.

Finance or ops

Knows what was approved, what was invoiced and what is still outstanding.

Pricing, so you are not guessing

Same plans as the pricing section on the home page.

Starter

$49.00/month

1 seat · 10 active projects

Studio

$99.00/month

5 seats · 30 active projects

Agency

$179.00/month

20 seats · 100 active projects

See full pricing

Questions people ask on this page

Is any of this data real?
No. Every client, project, rate and amount on this page was invented to show the workflow. Your account starts empty.
Can I try it with my own numbers?
Yes. Create a workspace, set your internal and billable rates, and add one project. The calculations on this page then run on your figures.
Does the client need an account?
No. They open a secure link, read the proposal and approve or decline it.
Does MarginFence collect the money?
No. You invoice as you do today and record the payment here, so approvals and receipts sit together.
What happens if we change a proposal after sending it?
The old link stops working and a new version is issued, so a client can never approve a superseded figure.
Is my client data visible to anyone else?
No. Each workspace is isolated at the database level, and approval links reveal only the single change they were created for.

Protect the margin on your next project

Set up a workspace, add one live project and price the next request properly. It takes about ten minutes.